UX Research — All Sober

Conducted UX research to understand the needs, challenges, and experiences of patients and caregivers. Developed personas, journey maps, and Jobs to Be Done (JTBD) frameworks to identify pain points, uncover opportunities, and shape intuitive, patient-centered experiences that support coordinated care and recovery.

Personas

Personas

Jobs to be done (JTBD)

Jobs to be done (JTBD)

Patient journey

Patient journey

Parent journey

Parent journey

User flow

User flow