UX Research — Zignal Labs

Established a UX research practice to uncover user needs, pain points, and product opportunities. Introduced personas, journey mapping, usability testing, and Design Thinking workshops, integrating research insights into product strategy and agile development.

Zignal's UXResearch, Day in the life

Zignal's UXResearch, buyer personas

Zignal's UXResearch, user personas

Zignal's UXResearch, Customer Journey Mapping workshop with Jim Kalbach

Zignal's team and job descriptions