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A centralized global resource center for all event information and planning, for all personas: Event Team Member, Attendees, Guest Speakers, and Sponsors. Allowing event team members to schedule, plan, and analyze data from events.
Problem / Opportunities:
Lack of Centralization
Absence of a Reporting System
Need for Tasklist
Application Not Built on ServiceNow Platform
Role:
Head of UX design and research
Design and vision strategy
Story creation
Journey mapping
Info Design and Architecture
Visual Design
Design management
Stakeholder meetings and presentations
Secured funding
> Userflow 1: Customer Speaker
> Userflow 2: Product Marketing Manager
> Userflow 3: Customer Speaker selected
> Userflow 4: Product Marketing Manager review
> Userflow 5: Attendee
Go To Market: Event Management Application
Objectives
Initial Data given by stakeholder
Requirements given
Interviews gathering goals and objectives on Miro board
Persona development
Information architecture, persona driven
Journey maps: Product marketing persona/div>
Journey map: Sales employee persona
Story creation
Wireframes
Visual design explorations